The final project for the COETAIL program is a <10 minute video documenting your experiences implementing technology in practice. Rather than opting for a screencast or digital story foramt, I chose to make an infomercial as a kind of tribute to Billy Mays:

I probably put too much work into it, and a lot of that was a function of my inexperience and lack of equipment. Here are a few lessons I learned:

1. Proper planning will save you editing time. I didn’t have a separate mic for my camcorder (and the built-in mic was too noisy), so I recorded sound separately using an iPhone headset mic with my Galaxy Note 2 phone. This resulted in a separate audio and video track that I had to sync up manually in Final Cut Pro X. It was time-consuming and a PITA. Had I planned ahead and borrowed a mic with fully charged batteries from Sound and Lights Club, I would have saved myself a lot of editing time.
2. Hardware counts. Entry-level hardware is fine for simple videos, but my Core 2 Duo MacBook Pro from 2009 struggled to keep up with scrolling and moving clips once I had multiple pictures, videos, and titles in the project – even with 8GB of RAM and an SSD. The 13″ screen wasn’t big enough for the FCPX interface, either. Consider reserving space in a lab with iMacs or other workstations.
3. Acting is hard. This should be apparent enough from my awkward performance. When people think of making a video they often think of shooting your own footage, but I would try to shy away from this. Without training (which I indeed lack) it results in lackluster results.
4. Clear your schedule. It took me hours and hours to do this – probably between 1.5 and 2 hours of work for every minute of video you see.